KuCoin, a prominent global cryptocurrency platform, has made a significant stride by integrating its payment solution, KuCoin Pay, with Brazil”s instant payment system, Pix. This development, announced on November 21, 2025, is set to transform how Brazilians engage with their digital assets, enabling seamless transactions at merchants that accept Pix QR codes.
This integration is particularly noteworthy given Brazil”s impressive crypto adoption rate, which has seen approximately 26 million users, representing 12% of the population. The collaboration aims to satisfy the increasing demand for practical applications of cryptocurrency within one of Latin America”s leading crypto markets.
With this enhancement, KuCoin users will benefit from streamlined conversions between crypto assets and Brazilian Reais (BRL), facilitating direct transfers from their KuCoin accounts to local banks or payments to merchants via the Pix system. This functionality not only promotes ease of use but also encourages broader financial inclusion among Brazil”s digitally inclined population.
According to Raymond Ngai, the lead for KuCoin Pay, “By integrating with Pix, we are unlocking a new economic layer for Brazil”s digitally savvy population. This embodies our commitment to enhance crypto accessibility for all, building on our previously announced on-chain payment solutions as a new step forward in making digital assets practical for everyday life.”
Pix, which allows for 24/7 transactions through simple identifiers like QR codes, has gained immense popularity, amassing over 175 million users. It has revolutionized the payments landscape in Brazil by fostering inclusion, minimizing cash dependency, and enhancing operational efficiency in the financial sector. Local users find it indispensable for promoting affordable digital transactions in a rapidly evolving economy.
KuCoin Pay stands out as a pioneering merchant payment solution, enabling businesses to incorporate cryptocurrency transactions seamlessly for both online and offline sales. It supports more than 50 cryptocurrencies, including KCS, USDT, USDC, and BTC, ensuring fast, secure, and borderless payment capabilities for its users.
This strategic move by KuCoin is expected to not only boost its presence in Brazil but also contribute significantly to the growing ecosystem of cryptocurrency utility in everyday transactions. As the integration unfolds, the potential for enhanced user experience and increased adoption of digital assets appears promising.
