Bitget, the leading Universal Exchange (UEX), has initiated an engaging three-part video campaign featuring Julián Alvarez, a standout player from LALIGA and Atlético de Madrid. This campaign aims to merge the realms of elite sports and advanced trading technology.
Under its official partnership with LALIGA, the series of dynamic films will highlight key products such as Bitget Onchain, GetAgent, and the vision behind the Universal Exchange. Alvarez will illustrate how the strategic approach inherent in football aligns seamlessly with Bitget”s motto of “Trade Smarter.”
The first installment, which focuses on Bitget Onchain, demonstrates to users how to access a multitude of tokens across various blockchains using a single account. This capability is enhanced by AI-driven Onchain Signals, designed to assist traders in swiftly identifying new opportunities with precision.
Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA, expressed, “LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans.”
Alvarez, who features prominently in all three videos, has articulated the connection between high-level athletic performance and effective trading execution. “It was exciting to represent LALIGA in this campaign,” he stated. “Football is all about timing, awareness, and reading the game, and Bitget brings that same mindset to trading. If you make smart moves at the right moment, you give yourself the best chance to win.”
According to Bitget CMO Ignacio Aguirre Franco, “Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building, a smarter, more integrated way to trade. Whether it”s Onchain, GetAgent, or UEX, our goal is to give every user the tools to think and move like a champion.”
Each video will debut with its own dedicated landing page, offering users insights into core features and new developments within Bitget”s product ecosystem. The Onchain film is set to launch today, with subsequent releases for GetAgent and UEX planned for the upcoming weeks.
Bitget”s partnership with LALIGA continues to bridge the gap between sports and technology, employing storytelling and world-class talent to elevate global audiences” understanding of Web3.
Established in 2018, Bitget serves over 120 million users, granting access to millions of crypto tokens, tokenized stocks, ETFs, and various real-world assets, all on a single platform. The exchange is dedicated to empowering users to trade smarter through AI-powered tools and an interoperable ecosystem.
On the decentralized front, the Bitget Wallet operates as a leading non-custodial crypto wallet, supporting over 130 blockchains and millions of tokens. It features multi-chain trading, staking, and direct access to over 20,000 DApps, all while providing advanced market insights.
Bitget is not only enhancing crypto adoption through collaborations but is also the Official Crypto Partner of LALIGA in Eastern, SEA, and LATAM markets. Aligned with its global strategy, Bitget has partnered with UNICEF to advance blockchain education for 1.1 million individuals by 2027. Additionally, it serves as the exclusive cryptocurrency exchange partner of MotoGPTM, a premier motorsport championship.
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