Bitmain is taking decisive action in response to a downturn in the mining industry by drastically reducing prices on both older and newer models of ASIC miners. This move is seen as a strategy to clear out inventory as the economics of mining continue to face significant pressures.
Recent promotional efforts and internal pricing documents reveal that Bitmain has slashed prices on various generations of its mining hardware. Some models, such as the S19 and S21 series, have been discounted to as low as $3 to $4 per terahash, with shipments projected to extend into 2026. This aggressive pricing reflects a concerted attempt to bolster sales and stimulate demand in a market that has been characterized by weak profitability.
On December 23, a notable promotion highlighted a bundle deal featuring four S19 XP+ Hydro units combined with an ANTRACK V2 container, effectively pricing these machines at approximately $4 per terahash. The willingness to offer such low prices well in advance of delivery indicates Bitmain“s commitment to address the current market challenges.
In November, the company also conducted an auction for the air-cooled S19k Pro, a 23 J/TH unit, which started at $5.5 per terahash, allowing participants to set their own bids. The final sale prices were determined after the bidding concluded, with deliveries scheduled for December 2025.
Price reductions are not limited to older models; newer hardware is also affected. S21 Immersion miners were seen priced at around $7 per terahash, while S21+ Hydro units were listed close to $8 per terahash before considering available discounts. This broad price reduction strategy illustrates Bitmain“s effort to clear inventory amid ongoing economic challenges in the mining sector.
In tandem with hardware sales, Bitmain is promoting hosting services as part of its sales approach. Customers have received information regarding hosting rates, which typically range from 5.5 to 7 cents per kilowatt-hour across several regions, including the United States and Kazakhstan, supplemented by a management fee.
The price cuts come at a time when the Bitcoin network”s hashrate is nearing record levels, while the price of Bitcoin has experienced a downturn, resulting in hashprice being at multi-year lows. This scenario has exerted pressure on miners” profit margins and has diminished interest in acquiring new, less efficient machines, intensifying competition among manufacturers.
Despite these challenges, analysts from VanEck suggest that a decline in Bitcoin”s network hashrate, which fell by 4% in mid-December, could pave the way for improved price performance in the near future. They noted that prolonged periods of hash rate compression tend to correlate with positive returns.
