On November 21, 2025, KuCoin, a prominent name in the cryptocurrency sector, announced the official launch of its payment service, KuCoin Pay, in Brazil through integration with Pix. This strategic move allows millions of Brazilians to effortlessly convert and utilize over 50 cryptocurrencies at any merchant that accepts Pix QR codes, effectively merging digital currencies with everyday financial transactions.
This integration taps into Brazil”s burgeoning crypto landscape, which boasts approximately 26 million users—about 12% of the country”s population. It addresses the increasing demand for practical applications within Latin America”s leading crypto market. The service simplifies instant conversions from cryptocurrency to Brazilian Real (BRL), providing users the ability to transfer funds directly from their KuCoin accounts to local banks or merchants using Pix.
With Pix”s extensive adoption, users will benefit from a multifunctional wallet management system that accommodates both crypto and fiat currencies within the KuCoin app. This system is supported by a secure, regulatory-compliant infrastructure that adheres to Brazil”s Know Your Customer (KYC) requirements. The result is a streamlined user experience that facilitates rapid and accessible payments for everyday necessities, thereby enhancing financial inclusion and empowering a digitally inclined population to engage with cryptocurrency efficiently and securely.
“By integrating with Pix, we are unlocking a new economic layer for Brazil”s digitally savvy population,” stated Raymond Ngai, head of KuCoin Pay. “This embodies our commitment to enhance crypto accessibility for all, building on our previously announced on-chain payment solutions as a new step forward in making digital assets practical for everyday life.”
Pix, Brazil”s instant payment system, offers 24/7 transfer capabilities using simple identifiers, such as QR codes. With over 175 million users, it has revolutionized the payments landscape by promoting inclusion, reducing reliance on cash, and enhancing operational efficiency. For local consumers, Pix plays a crucial role in fostering affordable and inclusive digital transactions within a vibrant economy.
KuCoin Pay serves as an innovative merchant payment solution, allowing businesses to incorporate cryptocurrency transactions for both online and offline sales. Supporting a diverse range of over 50 cryptocurrencies—including KCS, USDT, USDC, and BTC—KuCoin Pay facilitates fast, secure, and borderless payments for its users.
For further details, visit KuCoin Pay.
