KuCoin, a prominent player in the cryptocurrency exchange market, has announced a significant expansion of its payment solution, KuCoin Pay, by integrating with Brazil”s instant payment platform, Pix. This integration, revealed on November 21, 2025, allows users across Brazil to effortlessly convert and utilize over 50 different cryptocurrencies at any merchant that accepts Pix QR codes.
This development is particularly timely, considering Brazil”s burgeoning crypto adoption, with approximately 26 million users engaging with digital assets—representing around 12% of the nation”s population. The partnership aims to meet the increasing demand for practical applications of cryptocurrency in Latin America”s largest market.
With this integration, KuCoin Pay facilitates instant conversions from cryptocurrency to Brazilian real (BRL), enabling users to transfer funds directly from their KuCoin accounts to any local bank or make purchases via Pix. The service offers users a multi-functional wallet that manages both cryptocurrency and fiat currency, all while ensuring compliance with Brazil”s Know Your Customer (KYC) regulations.
Raymond Ngai, the lead for KuCoin Pay, emphasized the importance of this integration, stating, “By integrating with Pix, we are unlocking a new economic layer for Brazil”s digitally savvy population. This embodies our commitment to enhance crypto accessibility for all, building on our previously announced on-chain payment solutions as a new step forward in making digital assets practical for everyday life.”
Pix has transformed Brazil”s payment landscape, allowing for 24/7 transfers through simple identifiers such as QR codes. With more than 175 million users, Pix is instrumental in promoting affordable and inclusive digital transactions, thus reducing reliance on cash and increasing operational efficiency within the economy.
As a pioneering solution for merchant payments, KuCoin Pay supports transactions for both online and offline sales, accommodating a variety of cryptocurrencies, including KCS, USDT, USDC, and BTC. This strategic move not only enhances user experience but also fosters greater financial inclusion, empowering users to engage with cryptocurrency securely and efficiently in their daily transactions.
For further details about KuCoin Pay, interested parties can visit the official website.
