AMC Theatres has decided to withdraw from the planned screening of “Thanksgiving Day,” an acclaimed AI-generated short film, amidst a growing controversy in Hollywood regarding the creative implications of artificial intelligence (AI). The film, created by Kazakhstani director Igor Alferov, was initially set for a two-week theatrical release across the United States through Screenvision Media, a major distributor of cinema advertising.
The short film, which secured the top prize at the inaugural Frame Forward AI Animated Film Festival, was intended to be featured in pre-show advertisements rather than as a part of AMC”s regular programming. AMC clarified its stance, stating that it had no role in the film”s creation or the initiative surrounding its release. The cinema chain informed Screenvision that its locations would not participate in the campaign.
“Thanksgiving Day” presents an imaginative interstellar narrative involving a bear and a platypus traveling through space in a dumpster-shaped spacecraft. Alferov utilized advanced AI technologies, including Gemini 3.1 and Nana Banana Pro, employing a keyframing technique to direct motion and utilizing Topaz Video AI for post-production enhancements. In his own words, Alferov described AI as an “exoskeleton” for creativity, allowing individuals to construct expansive worlds.
Joel Roodman, President and Head of Studio at MUS immersive, which organized the festival, emphasized the importance of traditional theatrical venues while acknowledging their cautious approach to AI content. He noted the necessity for innovation in filmmaking and shared experiences as the industry evolves.
The decision by AMC comes at a pivotal moment as the conflict surrounding AI in entertainment escalates. The Creators Coalition on AI, co-founded by actor Joseph Gordon-Levitt and supported by over 500 industry professionals, is pushing for enforceable regulations on AI”s use within the sector. Additionally, SAG-AFTRA has voiced concerns regarding AI-generated performances, labeling them as potential threats to human actors.
Notable actors like Matthew McConaughey have taken proactive measures by securing federal trademarks on their likenesses and voices to prevent unauthorized use by AI technologies. At a recent town hall, McConaughey urged his peers to embrace the reality of AI, advocating for ownership of their digital identities to safeguard against misuse.
The ongoing tensions reflect a broader reckoning within the entertainment industry as it navigates the implications of AI. As AMC backs away from this project, the future of AI-generated content in traditional media remains uncertain.
