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Amazon Unveils New AI Models and Tools to Enhance Custom AI Development

Amazon expands its Nova AI portfolio, introducing advanced models and tools for building custom AI solutions.

Amazon has significantly broadened its Nova AI portfolio by introducing four new models alongside innovative tools aimed at fostering custom AI development. This expansion enables organizations to create tailored AI solutions that leverage Amazon”s advanced capabilities.

The Nova AI framework is already employed by numerous companies for diverse applications, including content generation, workflow automation, and AI agent optimization. With the launch of the new Nova 2 family, Amazon aims to enhance the speed, cost-efficiency, and intelligence across various AI use cases.

Among the new offerings, Nova 2 Lite stands out as a swift, cost-effective reasoning model designed to process text, images, and videos, ultimately generating textual outputs. Users have the flexibility to modify the model”s reasoning depth, allowing it to excel in customer service automation, document processing, and business efficiency. In comparative benchmarks, it outperforms models like Claude Haiku 4.5 and GPT-5 Mini, particularly in tasks requiring multi-step workflow automation and code generation.

On the other hand, Nova 2 Pro is Amazon”s most advanced reasoning model, capable of handling complex tasks that involve text, images, video, and speech. This model is designed for sophisticated applications like agentic coding, long-term strategic planning, and intricate problem-solving. It also functions as a “teacher,” transferring knowledge to smaller, task-specific models. Performance assessments indicate it surpasses competitors such as Claude Sonnet 4.5 and GPT-5.1 in areas like multi-document analysis and advanced mathematics.

Nova 2 Sonic introduces a speech-to-speech model that supports real-time conversational AI, featuring multilingual capabilities and a one-million token context window. This model enables seamless transitions between voice and text, facilitating ongoing dialogues while background actions progress. It integrates with platforms like Amazon Connect, enhancing applications in customer service and AI-driven vocal interactions.

Moreover, Nova 2 Omni represents a unified multimodal model adept at processing and generating text, images, and videos simultaneously. This model is particularly effective in streamlining marketing workflows, generating engaging content across various formats in one cohesive process.

Organizations such as Cisco, Siemens, and Reddit are already leveraging these new models for a range of applications, including threat detection and voice AI assistance. The introduction of Nova Forge and Nova Act further empowers businesses to create and deploy custom AI solutions tailored to their unique requirements.

Nova Forge allows companies to develop proprietary variants of Nova, referred to as “Novellas,” blending their data with Amazon”s models. This service provides access to various training stages, enabling businesses to integrate their data effectively. Concurrently, Nova Act facilitates the rapid deployment of AI agents for automating browser-based tasks, achieving impressive reliability rates and enhanced operational efficiency.

As organizations increasingly seek to harness the power of AI, Amazon”s latest offerings position it as a formidable player in the AI landscape, offering robust solutions that cater to diverse business needs.

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