Trump Media and Technology Group has unveiled plans to create and distribute a new cryptocurrency aimed at rewarding its shareholders. This initiative is in collaboration with Crypto.com, a prominent cryptocurrency exchange.
According to a recent announcement, the company intends to allocate one of the new digital tokens for every whole share of DJT held by its ultimate beneficial owners. This development signifies Trump Media“s growing engagement with the cryptocurrency sector, particularly under the crypto-friendly regulatory climate fostered during the Trump administration.
In statements regarding the new token, Devin Nunes, CEO of Trump Media, expressed enthusiasm about leveraging Crypto.com“s advanced blockchain technology. He stated that the partnership would facilitate a unique token distribution model, benefiting shareholders while promoting transparency in the markets.
This token will be distributed at a 1:1 ratio based on existing stock holdings. However, Trump Media has clarified that these tokens do not confer any ownership stake in the company. They are intended as non-financial reward tokens, and holders should not anticipate any profits derived from the company”s management efforts.
Instead, token holders will have access to various benefits linked to Trump Media”s products, including Truth Social, Truth+, and Truth Predict. The company has emphasized that these tokens cannot be transferred or redeemed for cash.
Following the announcement, shares of Trump Media experienced a notable increase of 9%, even though the stock is still down nearly 60% since the beginning of the year. In a related development, Trump Media reported a net loss of $54.8 million for the third quarter of 2025.
The collaboration between Trump Media and Crypto.com extends beyond the token initiative. The two entities are also engaged in a SPAC merger with Yorkville Acquisition Corp, aimed at forming a new entity named Trump Media Group CRO Strategy. This new venture is set to accumulate CRO, the native token of Crypto.com, and bolster the growth of the Cronos ecosystem.
In summary, Trump Media”s foray into cryptocurrency through this rewards token represents a strategic effort to engage shareholders and tap into the burgeoning digital asset landscape, while also reinforcing its partnerships within the industry.
