Tether, the issuer of the widely used stablecoin USDT, is making waves in the sports world by proposing to acquire a significant stake in Juventus Football Club. CEO Paolo Ardoino announced the company”s intentions through a post on social media platform X, detailing that a formal proposal has been submitted to Exor, the holding company that owns Juventus.
The proposal outlines Tether”s plan to secure a 65.4% share of the club, pending necessary regulatory approvals before any final agreements are executed. Ardoino expressed a deep personal connection to Juventus, stating, “For me, Juventus has always been part of my life,” reflecting on the values of commitment and resilience that the club embodies.
The acquisition represents a landmark moment as it marks one of the first major investments in a European football club by a cryptocurrency entity. Tether”s press release emphasized its admiration for Juventus, highlighting the club”s status as a symbol of Italian excellence and its global reach, built through decades of dedication and the loyalty of its fanbase.
Tether”s financial stability is a key factor in this bid, with plans to support Juventus with sustainable capital. The company aims to enhance the club”s sporting performance and ensure long-term growth within the challenging landscape of global sports and media.
In conjunction with this acquisition, Tether is investigating innovative methods to enhance liquidity for its shareholders, potentially through the tokenization of equity. Recent reports indicate that the company is in advanced discussions to raise substantial funding by offering a minority stake in its business. This comes after Tether recently blocked a major shareholder from selling a significant stake, opting instead to pursue formal liquidity solutions for investors.
The trend toward tokenizing equity could revolutionize how shares are traded, making them more accessible and potentially integrating them into the decentralized finance (DeFi) ecosystem. This follows the U.S. Securities and Exchange Commission (SEC) granting approval for the Depository Trust and Clearing Corporation to tokenize various financial instruments, signaling a shift towards greater transparency in the financial markets.
As Tether seeks to redefine its role within both the cryptocurrency and sports sectors, the potential acquisition of Juventus could set a precedent for future collaborations between digital finance and traditional sports entities.











































