Tether, the company behind the USDT stablecoin, has put forth a significant offer to acquire a controlling interest in Juventus Football Club. This proposal was formally submitted on December 12 and specifically targets Exor NV, which currently holds a 65.4% stake in the club, representing a strategic asset for the Agnelli family.
Despite the scale of Tether”s bid, which includes a commitment of up to €1 billion for future investments, sources indicate that the Agnelli family is firmly committed to retaining ownership and has no intention of selling to Tether or any other potential buyer. Insiders reveal that Juventus is viewed as a legacy institution, integral to the family”s history and identity.
Tether”s cash offer is structured as a full acquisition. If approved by regulatory bodies and shareholders, it would lead to a follow-on offer for remaining investors at the same valuation, effectively paving the way for a complete takeover. However, this move highlights a significant cultural divide between Tether and the Agnelli family, who perceive the club not merely as a financial entity but as a cornerstone of Italian sporting heritage.
Paolo Ardoino, CEO of Tether, has framed this acquisition attempt as a long-term commitment to Juventus, citing personal passion and loyalty rather than just financial gain. While this narrative has resonated with some fans, it has not swayed the family”s stance on ownership.
Juventus is currently grappling with a challenging season, having missed out on Champions League qualification and sitting in a less-than-ideal position within Serie A. The proposed investment from Tether could serve to revitalize the club”s competitive standing, but achieving this requires a shift in ownership—an outcome that Exor appears determined to prevent.
With Exor”s resistance and various regulatory hurdles yet to be addressed, the future of this bid remains uncertain. Tether”s attempt to penetrate a market traditionally dominated by established industrial families underscores the increasing interest of cryptocurrency firms in high-profile sports assets. For now, Juventus remains under the control of the Agnelli family, as the potential for a protracted standoff looms.
The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.
