Tesla, Inc. (TSLA) has demonstrated a remarkable recovery in key European markets during February 2026, with registrations surging by 55% in France and an impressive 75.6% in Norway. This resurgence highlights a positive trend for the electric vehicle manufacturer, particularly as the Model Y reclaimed its status as the top-selling vehicle in these regions.
In Norway, Tesla registrations soared to 1,210 vehicles, a significant increase from the 689 units delivered in February 2025. This surge not only underscores Tesla”s growing dominance in the Norwegian market but also marks a substantial turnaround from January”s disappointing performance, where only 83 registrations were recorded, representing the brand”s weakest month in three years.
The decline in January was primarily attributed to Norway”s elimination of electric vehicle subsidies, following the country”s achievement of 95% electric vehicle market penetration by the end of 2025. However, February”s data indicates a strong rebound, with total vehicle registrations in Norway reaching 7,272 units, and battery electric vehicles now accounting for an impressive 98.0% of new sales. Tesla”s market share in Norway for February climbed to 16.6%, surpassing competitors like Toyota and Volkswagen.
Model Y”s Dominance in Sales
The Model Y has emerged as a significant contributor to Tesla”s sales figures, making up 1,073 of the 1,210 registrations in Norway, which translates to 88.7% of the brand”s monthly total. In comparison, the second and third best-selling models in Norway, the Toyota BZ4X and the Toyota Urban Cruiser, each sold less than half the volume of the Model Y. The launch of the seven-seat Model Y configuration in European markets on Friday was also noteworthy, with deliveries expected to begin in May.
This new variant is offered with a Premium All-Wheel Drive specification, although Norwegian buyers will incur an additional charge of NOK 22,000, approximately $2,300. To further stimulate sales, Tesla has introduced limited-time incentives, including a NOK 50,000 ($5,200) bonus on select Model Y and Model 3 configurations, available until March 31.
European Market Context
Despite these encouraging results in February, Tesla”s position in the broader European market remains relatively weak compared to its historical performance. The automaker”s market share in the combined EU, UK, and EFTA territories fell to 0.8% in January 2026, down from 1% in January 2025. This decline is striking when contrasted with the peak market share of 2.9% reached in 2023, during which the Model Y was recognized as the best-selling vehicle globally.
The overall European sales landscape has been challenging, with a 27% contraction in 2025 amid heightened competition from Chinese electric vehicle manufacturers and complications related to model refresh cycles. Interestingly, Denmark reported an 18% decline in Tesla registrations, indicating the uneven nature of recovery across different markets. Meanwhile, additional February sales data from Italy and Spain is anticipated to provide further insights into Tesla”s performance in Europe.
