In a strategic move marking the ongoing fusion of traditional finance and blockchain, Securitize has appointed Giang Bui, the former head of Nasdaq”s equities and exchange-traded products division, as its new Vice President and Head of Issuer Growth. This announcement was made on March 21, 2025, and it highlights the increasing significance of regulatory knowledge and institutional credibility in the tokenization of real-world assets.
Bui”s extensive experience at Nasdaq, where she led U.S. equities and ETF strategy, positions her as a valuable asset during this pivotal time for digital assets. Notably, she was instrumental in the historic listing of the first U.S. spot Bitcoin ETFs in early 2024, making her transition to a leading digital asset securities firm a noteworthy development for the entire sector.
In her new capacity at Securitize, Bui will spearhead the expansion of issuer partnerships and the introduction of regulatory-compliant tokenized products. This strategic hire is part of a broader response to the burgeoning global tokenization market, which is expected to reach a multi-trillion-dollar valuation by 2030. As such, platforms like Securitize are enhancing their leadership teams with executives who possess robust expertise in capital markets and blockchain technology.
Bui”s primary goal will be to convert the significant institutional interest into actionable digital security offerings. Currently, Securitize is already collaborating with major financial institutions such as Apollo, BlackRock, KKR, and BNY Mellon on various tokenization initiatives. For instance, Securitize serves as the transfer agent and tokenization platform for BlackRock”s USD Institutional Digital Liquidity Fund, showcasing its operational capabilities within this space.
The competitive landscape remains intense, with other platforms like Figure and Provenance, along with traditional financial institutions, also vying for issuer relationships. Bui”s expertise will provide Securitize with a distinct advantage in three vital areas: navigating regulatory frameworks, establishing trust with issuers, and structuring products that meet market demands.
Tokenization involves converting rights to real-world assets into digital tokens on a blockchain, enhancing efficiency rather than creating speculative cryptocurrencies. The benefits are transformative, offering quicker settlements, fractional ownership opportunities, and improved compliance processes.
For asset managers like Apollo and KKR, tokenization can significantly enhance liquidity in previously illiquid markets while streamlining fund administration. Bui”s background will be crucial in meeting these firms” high standards for operational reliability and investor protection.
As Securitize navigates its path forward, the evolution of regulatory frameworks will play a pivotal role. The SEC has indicated that most tokenized securities fall under existing securities laws. Securitize”s status as a registered transfer agent and broker-dealer enables it to operate within this regulatory environment effectively. Bui”s experience will be vital in shaping practical guidelines for this emerging asset class.
Moreover, Securitize is pursuing an initial public offering (IPO), which would not only provide necessary capital for growth but also enhance transparency and governance standards as a public entity. A successful IPO could serve as a significant milestone for the entire digital asset securities sector.
In conclusion, Giang Bui”s appointment at Securitize signifies a critical shift towards the scalable implementation of real-world asset tokenization. By integrating a seasoned Nasdaq executive into its leadership, Securitize is building a robust bridge between traditional finance and blockchain innovation, addressing the essential needs of institutional issuers for trust and compliance.
FAQs
- What is Securitize and what does it do? Securitize is a digital asset securities firm providing infrastructure for issuing and managing tokenized securities compliant with U.S. regulations.
- Why is Giang Bui”s hire significant for Securitize? Bui brings valuable experience from a leading stock exchange, enhancing Securitize”s credibility and knowledge in onboarding large issuers.
- What are the main benefits of tokenizing assets? Benefits include increased liquidity, faster settlements, automated compliance, fractional ownership, and transparent record-keeping.
- Which major financial firms is Securitize currently working with? Collaborations include partnerships with Apollo, BlackRock, KKR, and BNY Mellon for tokenization projects.
- How does tokenization differ from cryptocurrencies? Tokenization uses blockchain to represent ownership of existing assets, contrasting with cryptocurrencies designed as decentralized currencies.
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