Polymarket has entered into a groundbreaking multi-year agreement with Major League Soccer (MLS) that positions the prediction market platform as the exclusive partner for prediction markets across various MLS events. This partnership includes regular season matches, the MLS All-Star Game, and the MLS Cup, along with the Leagues Cup in the United States.
This collaboration is a significant leap in the integration of prediction market technology into the fabric of professional soccer, marking MLS as one of the first global soccer leagues to embrace such innovations. The deal aims to enrich the fan experience by weaving prediction-based insights directly into match engagements.
The agreement was announced by Soccer United Marketing, the commercial arm of MLS, which confirmed that fans will benefit from enhanced engagement opportunities during games. These include real-time data reflecting collective sentiment, allowing supporters to connect with the action on a deeper level.
Shayne Coplan, the Founder and CEO of Polymarket, highlighted that as soccer”s popularity continues to grow in North America, fans are increasingly seeking more interactive ways to engage with the sport. He emphasized that this partnership will facilitate real-time sentiment tracking around pivotal moments and ongoing season narratives.
Gary Stevenson, MLS Deputy Commissioner and President of Soccer United Marketing, underscored the importance of innovation in the league”s expansion strategy. He stated that this partnership with Polymarket introduces a fresh fan engagement format aimed at enhancing how fans interact with the game.
The collaboration also incorporates robust protective measures to ensure competitive integrity. Independent monitoring systems will oversee trading activities within the MLS and Leagues Cup markets, ensuring fairness and transparency.
As North American soccer experiences notable growth, buoyed by the upcoming 2026 FIFA World Cup, both MLS and Leagues Cup are poised to capitalize on the increased interest in domestic competitions. The new MLS season is set to commence on February 21, with an exciting opening day featuring 15 matches, including a high-stakes clash between Inter Miami CF and Los Angeles Football Club.
This partnership exemplifies a broader trend in the sports industry, where technology and data-driven engagement tools are becoming integral to enhancing traditional viewing experiences. The integration of prediction markets into the MLS framework showcases the league”s adaptability to evolving fan preferences.
