KuCoin, a prominent global cryptocurrency platform, has made a significant move by establishing a new office in Sydney, Australia, and appointing James Pinch as the Australian Managing Director. This strategic expansion, announced on November 18, 2025, is aimed at bolstering the company”s presence in the region and enhancing its operations.
The new headquarters, located in the Sydney CBD, will serve as the central hub for KuCoin”s Australian operations. This initiative is expected to create skilled job opportunities in key areas such as compliance, operations, cybersecurity, and product development over the coming year.
James Pinch brings a wealth of experience from Australia”s financial services sector, with a background that encompasses traditional finance, mergers and acquisitions, and fintech. He has a proven track record of founding and scaling businesses focused on efficiency and transparency.
In his comments, Pinch emphasized KuCoin”s commitment to investing in local talent and capabilities, stating, “Australian investors are serious about digital assets, with the market projected to grow nearly 20% to $1.2 billion by 2026. They demand transparency, stability, and innovation, which KuCoin delivers through robust engagement and top-tier security.”
BC Wong, the CEO of KuCoin, highlighted the significance of this appointment, saying, “The Australian market is maturing. Users and regulators alike are demanding higher standards of security and compliance. Our team”s mandate is to deliver world-class protection, deeper liquidity, and a transparent relationship with regulators.”
Additionally, KuCoin will participate as a sponsor at the upcoming Australian Crypto Convention in 2025. This partnership, themed “Integrity First. Trading on KuCoin Next,” aims to promote security and reliability within the crypto community.
Adam Scott, a prominent figure in the crypto space, expressed admiration for KuCoin”s dedication to security and transparency, stating, “I see these same qualities in how KuCoin approaches the market. I”m proud to partner with a platform that”s raising the bar for the entire industry.”
Founded in 2017, KuCoin has quickly risen to prominence, serving over 40 million users across more than 200 countries and regions. The platform is recognized for its reliability and robust liquidity solutions, offering access to over 1,000 digital assets, alongside various trading and payment services. KuCoin”s commitment to security is further underscored by its possession of multiple industry certifications, including SOC 2 Type II and ISO 27001:2022.
As KuCoin solidifies its foothold in Australia, it aims to enhance the local crypto landscape, fostering growth and innovation while prioritizing user security.
