In a significant move for both the motorsport and cryptocurrency industries, COINPAYMENTS has announced its role as the Global Digital Payments Processing Partner for the Aston Martin Aramco Formula One Team. This partnership was revealed just before the Formula 1 Etihad Airways Abu Dhabi Grand Prix, highlighting the intersection of digital finance and high-performance racing.
COINPAYMENTS, established in 2013, is recognized as a leading global digital payment gateway that facilitates transactions in the evolving landscape of digital commerce. This collaboration aims to leverage the strengths of both brands, emphasizing values such as trust, innovation, and speed. The partnership will see COINPAYMENTS branding prominently displayed on the Aston Martin F1 car, specifically on the headrest side of the AMR25 during the Abu Dhabi race weekend.
Ali Rafi, CEO of COINPAYMENTS, expressed enthusiasm about the collaboration, stating, “This partnership represents a powerful alignment of our values – innovation, performance, and precision.” Rafi emphasized that as their business scales, the aim is to provide digital payment solutions that mirror the efficiency and seamlessness of a Formula One vehicle.
Jefferson Slack, Managing Director of Commercial and Marketing for the Aston Martin team, echoed this sentiment, noting that the partnership with COINPAYMENTS aligns with their commitment to innovation and excellence across all areas of their operations.
With a history of processing over $50 billion in transactions, COINPAYMENTS serves more than 250,000 merchants and has 1 million wallet users globally. This partnership signifies a strategic growth step for the company, especially as it re-establishes its presence in the United States market.
The Aston Martin Aramco Formula One Team, with its rich heritage dating back to 1913, has made substantial investments in technology and sustainability. Their recent developments include the opening of the AMR Technology Campus in Silverstone, which features advanced facilities to enhance their competitive edge.
As both entities embark on this partnership, the collaboration showcases how traditional sports and innovative financial technology can merge, paving the way for enhanced payment experiences in motorsport and beyond.
