CoinGecko is currently in the process of seeking a sale with a targeted valuation of $500 million. This decision follows a significant uptick in mergers and acquisitions (M&A) within the cryptocurrency sector, which reached a remarkable $8.6 billion in 2025. The sale discussions reportedly commenced in late 2025, with investment bank Moelis engaged to provide advisory services for the transaction.
While CoinGecko has not publicly confirmed these discussions, the timing coincides with a notable trend of consolidation in the crypto market. Larger firms are increasingly acquiring data, trading, and infrastructure platforms to enhance their scale and secure user bases. The surge in M&A activity underscores a shift in the market landscape, where established players are willing to invest heavily to gain a competitive advantage.
The recent M&A activity saw approximately 133 transactions completed in 2025, a figure that surpasses the total from the preceding four years combined. Notably, Coinbase has agreed to acquire Deribit for an estimated $2.9 billion, while Kraken has made headlines with a $1.5 billion acquisition of NinjaTrader. These high-value transactions suggest that the market is favoring substantial investments in platforms recognized for their strong brand presence and user engagement.
In comparison, CoinMarketCap, a competitor to CoinGecko, was acquired by Binance in 2020 for a reported $400 million, indicating a notable benchmark for valuation within this space. The $500 million valuation being sought by CoinGecko reflects the increased market dynamics, taking into account inflation and growth trends.
However, the backdrop of these negotiations poses challenges. Traffic to CoinGecko has seen a sharp decline, with monthly visits plummeting to approximately 18.5 million as of December 2025, down from 43.5 million in 2024. A similar pattern is evident for CoinMarketCap, which experienced a drop from about 157 million visits to roughly 64 million. The evolving landscape of information sourcing, particularly the rising use of AI tools by traders and casual users, has significantly impacted traditional data platforms. This shift not only reduces page views but also affects potential advertising revenue, making user engagement more critical than ever.
As the market consolidates, CoinGecko“s sale process is emblematic of a broader trend where platforms are strategically positioning themselves to mitigate risks and capitalize on new growth opportunities.
