In a surprising twist, Coinbase, the leading cryptocurrency exchange in the United States, has launched a lighthearted skincare product known as “Diamond Hands.” Released on December 5, this $30 moisturizer is designed with a nod to the iconic investing meme that has gained popularity among crypto traders.
The “Diamond Hands” moisturizer is crafted with nourishing ingredients like shea butter and lavender essential oils, all packaged in environmentally-friendly recycled plastic. This product rollout coincides with the holiday season, making it a quirky gift option for crypto enthusiasts.
Since its announcement, the moisturizer has sparked a flurry of reactions on social media, with traders and influencers expressing their amusement over the exchange”s clever marketing strategy. One trader, known as AltSeasonRadar, quipped, “Finally, something to moisturize people who refuse to sell anything. Still waiting for the “HODL & Shine” shampoo for maximum delusion.” Another trader, Berserker, shared their shopping cart screenshot featuring the product, to which Coinbase cheekily responded, “We expect a full review.”
Even Ethereum co-founder Vitalik Buterin joined in on the fun, reacting to Coinbase”s Instagram post, further amplifying the excitement surrounding this unique marketing initiative.
The term “diamond hands” has become a staple in crypto vernacular, referring to investors who hold onto their assets through turbulent market fluctuations, showcasing their long-term conviction. This contrasts with “paper hands,” a term used for those who sell quickly during downturns. Within the crypto community, possessing “diamond hands” is often regarded as a badge of honor.
This is not the first time Coinbase has engaged in playful branding. In October 2025, they introduced “Clari-Tea,” a green tea product brewed in collaboration with Hopewell Brewery, aimed at promoting the CLARITY Act, a significant regulatory bill for cryptocurrencies. Each can featured a message emphasizing the importance of clarity in the evolving regulatory landscape for digital assets.
The CLARITY Act seeks to establish clear guidelines for the cryptocurrency sector, defining the roles of the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC). This initiative aims to provide legal certainty for exchanges, stablecoins, and developers, fostering innovation and job creation within the U.S.
As Coinbase continues to blend humor with branding, their latest offering of “Diamond Hands” moisturizer exemplifies how the exchange is connecting with its community in unexpected ways, all while promoting the resilient spirit of crypto investors.
