Bitget has officially launched its Bitget TradFi product, expanding its platform to facilitate trading across traditional financial markets like gold and forex alongside cryptocurrencies. This move represents a significant evolution for the exchange, providing users with a unified trading experience.
On January 5, 2026, from its base in Victoria, Seychelles, Bitget confirmed that its traditional finance trading suite is now accessible to all users. This public announcement follows a successful private beta that generated considerable interest, particularly in gold and forex trading, indicating a robust demand for integrated trading solutions.
During the beta phase, more than 80,000 users expressed their interest, leading to impressive trading volumes, particularly with the XAU/USD pair, which surpassed $100 million in single-day transactions. This performance not only met but exceeded internal expectations, showcasing the appetite for a cross-asset trading platform.
Enhanced Trading Experience for Users
As Bitget TradFi transitions to full public availability, the platform now offers a diverse array of 79 trading instruments that span metals, forex, indices, and commodities, all settled in USDT. This feature allows users to utilize their existing Bitget accounts without needing to create new ones, streamlining the trading process.
The user interface has been designed to feel familiar to those accustomed to crypto trading, thus easing the transition for crypto-native traders. This integration not only simplifies trading across asset classes but also encourages users to adopt more macro-driven strategies in response to global market events.
Bitget”s Vision for a Unified Exchange
The introduction of the TradFi product aligns with Bitget”s vision of a Universal Exchange (UEX), where trading is not confined to specific asset classes. By merging traditional markets with cryptocurrencies, Bitget aims to create a seamless trading environment that enhances portfolio management and risk diversification.
According to Gracy Chen, CEO of Bitget, “Traders want the flexibility to choose between assets in a unified ecosystem. They want the freedom to move between crypto and traditional markets as conditions change.” This sentiment underpins the launch, emphasizing accessibility and reduced friction in trading.
Bitget”s Strategic Positioning and Growth
Since its establishment in 2018, Bitget has positioned itself as the world”s largest Universal Exchange, serving over 120 million users. The platform provides access to a vast array of crypto tokens, tokenized stocks, ETFs, and real-world assets, all while leveraging advanced AI-powered trading tools to facilitate efficient trading.
Additionally, Bitget is expanding its reach through strategic partnerships, including collaborations with UNICEF and sports organizations like MotoGPTM, aimed at enhancing brand visibility and supporting broader crypto adoption. With the launch of TradFi, Bitget is not only enhancing its platform but also redefining the role of crypto exchanges in the global financial landscape.
