Major Wall Street banks are significantly expanding their offerings related to Bitcoin, marking a pivotal moment in the integration of digital assets into traditional finance. Institutions like Citigroup, JPMorgan Chase, Goldman Sachs, and Morgan Stanley are moving beyond experimental programs to launch comprehensive custody, trading, and exchange-traded fund (ETF) products.
Citigroup is gearing up to introduce institutional Bitcoin custody solutions and a wallet infrastructure by 2026, aimed at large clients who require secure storage for digital assets. Over the past few years, the bank has been laying the groundwork for this crypto framework.
Meanwhile, Morgan Stanley has filed for spot Bitcoin and Solana ETFs and is also planning to roll out spot crypto trading services alongside a digital wallet. This expansion indicates a shift in focus away from futures-based products, reflecting sustained interest in regulated investment vehicles.
In recent disclosures, Goldman Sachs revealed approximately $1.1 billion in Bitcoin ETF exposure, with its CEO confirming personal ownership of Bitcoin. This development underscores the increasing participation of institutions in regulated crypto products.
Moreover, JPMorgan now permits clients to use Bitcoin and Ethereum as collateral for loans and is actively exploring enhanced crypto trading services. These initiatives follow previous blockchain projects within its digital asset division, showcasing a broader acceptance of digital currencies in operational frameworks.
Global banks are adapting their risk and compliance strategies to accommodate exposures linked to cryptocurrencies, reflecting a significant shift in internal policies regarding digital assets. This trend is further illustrated by Standard Chartered, which is developing a crypto prime brokerage platform and custody services in Hong Kong, targeting institutional clients seeking trading and asset protection.
Additionally, UBS and Charles Schwab are preparing to launch Bitcoin trading platforms aimed for 2026, providing clients with direct access to crypto markets, a move from their previous offerings that only allowed indirect exposure through funds.
As the industry evolves, these developments indicate that traditional financial institutions are increasingly viewing Bitcoin not merely as a speculative asset but as a critical component of the mainstream financial infrastructure.











































