Michael Saylor, the chairman of Strategy Inc. (MSTR), has hinted at the possibility of additional Bitcoin acquisitions following a substantial purchase of $1.25 billion. This announcement comes shortly after the company acquired 14,910 BTC in January 2026, boosting its total holdings to an impressive 687,410 BTC.
Saylor”s recent social media activity included a cryptic post that simply stated “Bigger Orange,” which many interpret as a signal for more Bitcoin purchases. This teasing is not new for Saylor, who has a history of using social media to indicate forthcoming acquisitions.
In early January 2026, Strategy began the year with a notable purchase of 1,283 BTC for approximately $115.97 million. However, the company significantly ramped up its efforts with the $1.25 billion transaction on January 11, resulting in a total of 14,910 BTC added to its reserves this month alone.
With the current market price of Bitcoin hovering around $92,600, Strategy”s holdings reflect a paper profit, given their average purchase price of $75,353 per coin. Market data from StrategyTracker confirms that the company”s Bitcoin position remains favorable, as the current trading price exceeds their average cost basis, providing them with a cushion amid ongoing market volatility.
Despite these gains in Bitcoin, the performance of Strategy”s stock has not mirrored this success. Over the past year, the stock has fallen by approximately 52.67%, trading at $173.71 as of January 16. This disparity between the company”s Bitcoin profits and stock performance has raised concerns among investors regarding Saylor”s aggressive acquisition strategy.
To finance these Bitcoin purchases, Strategy has utilized various methods, including convertible notes, which allow the company to raise capital without immediate cash outflows. However, this strategy comes with risks, as billions in convertible note debt are set to mature between late 2027 and 2028. The company has reassured investors of its ability to manage these obligations but has also indicated that selling a portion of its Bitcoin holdings could be a viable option if necessary.
As of the latest trading session, Bitcoin remains above the $92,600 mark, while the market watches closely for any further developments from Strategy and Saylor”s next moves regarding Bitcoin acquisitions.
