K33, a prominent Bitcoin treasury firm, has unveiled a new offering that allows its clients to secure loans backed by their cryptocurrency holdings. With this initiative, eligible users can borrow USDC while retaining ownership of their BTC without the need to liquidate their assets.
This groundbreaking service is particularly significant as it marks the introduction of crypto lending options in the Nordic region, a market where such services were previously unavailable. The company aims to provide substantial capital accessibility for clients who prefer to maintain their crypto positions.
According to a recent press release, K33″s latest move is an extension of its Bitcoin treasury strategy, which was initiated last year. Torbjørn Bull Jenssen, the CEO of K33, emphasized that these crypto-backed loans not only enhance liquidity for clients but also align with the firm”s broader objective of generating yield from its Bitcoin treasury. “Crypto-backed loans give clients access to liquidity without having to sell assets they believe in for the long term,” Jenssen stated.
The introduction of this loan product is anticipated to strengthen K33″s overall service offerings by integrating its brokerage capabilities with balance sheet-backed products. Initially, the rollout will be limited, with the firm planning to onboard a select group of clients based on demand and eligibility criteria.
Moreover, the trend of treasury firms venturing into crypto lending has gained momentum, as evidenced by World Liberty Financial“s recent announcement of its own lending platform designed for investors. This platform will accept various forms of collateral, including Ethereum and tokenized Bitcoin.
The rise of crypto-backed loans comes in the aftermath of centralized lending platforms facing turbulence, leading to an increased demand for decentralized and collateralized loan options. In fact, the volume of crypto-collateralized lending reached approximately $73.59 billion by the end of the third quarter of 2025, while decentralized finance (DeFi) lending accounted for about $40.99 billion of the market.
As K33 steps into the lending arena, it not only addresses a pressing need in the market but also sets a precedent for other firms in the cryptocurrency space to follow suit, further bridging the gap between traditional finance and the evolving landscape of digital assets.
