Grayscale has unveiled new physical installations in New York City, prominently featuring XRP as part of its campaign for the GDLC ETF. The installations convey the message of “real-world utility made tangible,” emphasizing XRP“s practical applications within the financial sector.
This initiative is a strategic move to enhance visibility for digital assets in public spaces. The GDLC ETF, which includes XRP, Bitcoin, Ethereum, Solana, and Cardano, aims to connect these digital currencies with everyday financial transactions.
Grayscale”s announcement via its X account highlighted the significance of XRP in its multi-asset exchange-traded fund, showcasing the asset”s growing relevance in traditional finance. Each installation represents one of the five cryptocurrencies in the ETF and is designed to illustrate their unique contributions to the digital economy.
As of November 14, 2025, the GDLC ETF reported assets under management totaling $579,304,467, with a net asset value of $44.88 per share. XRP holds a 5.45% share in the ETF, indicative of its increasing institutional importance. The fund”s structure allows investors to diversify their portfolios by accessing multiple leading cryptocurrencies through a single regulated product.
The ETF”s composition shows that Bitcoin comprises 75.53% of total assets, followed by Ethereum at 15.20%. The presence of XRP and other emerging assets like Solana and Cardano demonstrates a balanced approach to digital asset investment.
Grayscale”s installations aim to familiarize the public with the assets driving its ETF, reinforcing XRP“s portrayal as a utility-driven asset within regulated markets. This campaign not only bridges the gap between digital finance and the physical world but also enhances public understanding of XRP“s real-world applications.
In addition to these installations, Grayscale is actively pursuing regulatory approval for a standalone XRP spot ETF, signaling the firm”s commitment to expanding its portfolio of crypto-based investment products. The ongoing development reflects a broader trend towards integrating digital assets into mainstream investment strategies.
