The upcoming launch of Franklin Templeton”s XRP ETF, designated as EZRP, on November 18, marks a pivotal moment for the cryptocurrency. This event is anticipated to kick off a significant week for XRP, with multiple ETFs from various providers, including Bitwise, 21Shares, CoinShares, Grayscale, and WisdomTree, set to debut between November 20 and 25.
Analysts are optimistic that these new ETFs will unlock considerable institutional liquidity for XRP, despite some recent price challenges. Technical indicators such as the Relative Strength Index (RSI) and Moving Average Convergence Divergence (MACD) suggest that the bearish momentum surrounding XRP is subsiding. This could indicate that XRP is poised for a potential rebound.
The excitement around the EZRP launch is heightened by the recent success of Canary Capital”s XRPC ETF, which achieved a remarkable $58 million in trading volume on its first day, establishing a record for ETF openings in 2025. Experts believe that Franklin Templeton”s established reputation in the financial sector could propel EZRP to outperform its predecessors.
Franklin Templeton is strategically expediting the regulatory approval process for EZRP by submitting a streamlined S-1 amendment, which is designed to facilitate seamless onboarding for wealth managers seeking access to XRP. This move could encourage institutions that have previously shied away from direct cryptocurrency custody to enter the market through a reputable fund manager.
Following the launch of EZRP, Bitwise is set to introduce its own XRP ETF on November 20, further intensifying competition for institutional investments. Bitwise has already made a mark in the industry by launching a Solana ETF last month, and it aims to attract a broader institutional audience, including hedge funds and family offices with existing crypto allocations.
This series of ETF launches is expected to initiate what analysts describe as a “liquidity rerouting event,” as capital from traditional investors converges with speculative funds focused on XRP. Despite the initial performance of the XRPC ETF not boosting XRP”s price, experts remain bullish, noting that similar patterns were observed following Bitcoin”s ETF launch, which also experienced a short-term price decline.
The next week is critical for XRP as it embarks on an unprecedented venture into the ETF landscape. Analysts emphasize that while short-term volatility is likely, the introduction of multiple credible ETFs could signal a turning point for XRP, potentially transitioning it from a speculative asset to a mainstream financial instrument. This moment could signify a broader acceptance and integration of XRP into traditional capital markets.
As the cryptocurrency landscape evolves, the actions taken in the coming days may redefine XRP”s position and open new avenues for institutional participation in the crypto space.
The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Always conduct thorough research and consult with a licensed financial advisor before making any investment decisions.
